Letters to the Editor
Letters to the Editor are great advocacy tools, helping to raise the profile
of your organization, its contribution to your community and the
issues important to the field. After you write letters to your members
of Congress, sending letters to the editor can achieve other advocacy
goals because they:
reach a large audience
are often monitored by elected officials
can bring up information not addressed in a news article
create
an impression of widespread support for or opposition to an issue
act as a public education tool
Tips on Writing Letters to the Editor
Keep it short. Many newspapers have strict limits
on the length of letters and have limited space to publish them. Keeping
your letter brief will help assure that your important points are
not cut out by the newspaper. Make it legible. Your letter doesn't
have to be fancy, but you should use a typewriter or computer word
processor if your handwriting is difficult to read.
Send letters to
weekly community newspapers too. The smaller the newspaper's circulation,
the easier it is to get your letter printed.
Be sure to include your
contact information. Many newspapers will only print a letter to the
editor after calling the author to verify his or her identity and
address. Newspapers will not give out that information, and will usually
only print your name and city should your letter be published.
Make
references to the newspaper. While some papers print general commentary,
many will only print letters that refer to a specific article. Here
are some examples of easy ways to refer to articles in your opening
sentence:
I was disappointed to see that The Post's May 18 editorial "State
Funds Not Needed" omitted some of the key facts in the debate.
I strongly disagree with (author's name) narrow view on global
cultural exchange ("Name of Op-Ed," date).
I am deeply saddened to read that Congressman Doe is working
to limit federal funding for the arts ("Title of Article," date).
Mention your Congressman by name. Although your
member may not read the specific paper in which your letter is published,
they do receive clips from all of the papers in which their name
is mentioned. Including their name will help ensure that they read
your submission.
Newspaper Contact Information
To locate contact information for your area outlets, go to: http://newslink.org/statnews.html
If you would like additional information or assistance, please
contact our Communications staff by phone at 202.207.3856 or e-mail:
fbenton@artspresenters.org.
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